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Voted Best Extensions in NY Magazine and Allure

2 min read

VOTED BEST CLIP IN EXTENSION FOR THIN HAIR BY NY MAGAZINE

House of European Hair

Ricky Kening, who founded the iconic NYC beauty supply store Ricky’s and is now working on a project with another one of his favorite hair brands, Amoy, says he would turn customers with thinning hair looking for natural volume to House of European hair. European locks tend to be thinner than Indian or Brazilian, making it a better match for the more fine-haired among us. Indian and Brazilian hair is also naturally dark, and therefore requires lots of processing to get to blonde, which is why House of European Hair is also a good option for users with lighter hair (less processing is involved in their blonde color range).

1. Tape-In Hair Extensions Don’t Look Fake

Tape-in extensions really do look like your natural head of hair. I've been wearing extensions for years, and I have friends and colleagues who don't believe me when I tell them. The bonds lie completely flat against the head and are so comfortable, I often forget about them completely — that is, until I catch a glimpse of my long, thick ponytail in the mirror (yup, you can even wear a ponytail). But keep in mind that not all hair is created equal. Matching hair density, texture, thickness, and color is critical to pulling off a seamless look. When shopping for a new head of hair, look for 100 percent human hair, either European virgin or Remy strands. In technical terms, this means that the hair cuticle is in tact and facing in the same direction. What that means to you is that you can style, dry, and iron the extensions just as you would your natural hair without fear of excessive tangles and matting. My ultimate favorite is Invisi-tab Virgin European Hair Extensions.

Also in HairArt News & Tips

Heatless Styling Tools That Actually Work

6 min read

Heatless Styling Tools That Actually Work is a guide to achieving curls and waves without heat damage. It argues that regular hot tools damage hair's keratin structure, causing breakage, dryness, and color fading — and that even a few heatless styling days per week can noticeably improve hair health.

The article covers five main heatless tools: overnight curl rods (best for loose-to-defined curls on medium/long hair), foam rollers (great for volume on shorter hair), silk/satin ribbon wraps (gentle on all hair types), flexi rods (ideal for natural and coily hair), and velcro rollers (best for volume and lift on fine hair).

A key emphasis is on proper prep — using leave-in conditioner, curl cream, mousse, and anti-frizz serum before wrapping — since product prep largely determines how well and how long the style holds. The guide also walks through a step-by-step overnight curling routine and offers tips like using a silk pillowcase, microfiber towel, and waiting until hair is fully dry before touching the curls.

The overall message is that heatless styling is a practical, long-term investment in hair health, not just a passing trend.

HairArt Hair wraps: Styling, caring for, and details

1 min read

Everything you wanted to know about our amazingly popular 100% human hair wraps (our "luxury scrunchies") to help you get better buns, and better choose and care for them.